Public Relations: The Art & Science of Communicating with the Public

Quintessence Communication defines public relations as the “art & science” of communicating with the public. Every type of communication, whether it is oral or written, should foster a “positive relationship with the public.” To this end, Quintessence Communication works hand-in-hand with clients to develop and implement a PR strategy that raises an organization’s credibility and visibility in the marketplace. QC does this by leveraging a variety of focused communication vehicles to generate genuine interest in our clients’ companies.

Quintessence Communication can act on your behalf to:

secure broad editorial coverage in print, broadcast, and electronic outlets that target clients’ current and potential customers
influence the influencers (industry analysts, business and trade reporters)
obtain industry speaking opportunities at trade shows and conferences
identify company and product award opportunities with industry and professional associations & trade and business publications
write press releases, articles, customer success stories, white papers, presentations, briefing documents, web site copy, pitches

“We chose Quintessence Communication for its PR expertise, its meticulous follow-up, and its aggressive manner looking for press opportunities. Quintessence Communication has been responsible for the many TV appearances we have made over the past six months on Fox25 News, as well as getting the magazine extensive print and radio coverage.”

Roseann Tully, Publisher
Intermezzo Magazine

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